We like to think we are a feedback driven organization. We encourage the team to constantly provide feedback to each other in the spirit of transparency and constant evolution towards something better and great. And it’s critical to apply the same discipline to our product as we make any design changes or consider a new direction. Every time we sit with a potential customer we learn something new, and we make a habit of gathering the feedback for every new development.
Tonight we sat in one of San Francisco’s deliciously gluten-free restaurants to connect to our potential customers. We asked people with a gluten allergy to play with your prototypes and use it on food. Among other things we asked: - How did it make you feel - What do you wish it did?
We learned you felt liberated by having a portable gluten sensor because you get sick or fear getting sick frequently. You wish it to be as small as possible. You want the option of discretion. You don’t want to think to use the device - it has to be easy to use and simple.
We heard you - we are working on it - and can’t wait to deliver our product in your hands!