Nima in the News
Lisa Edelstein (right), star of Bravo TV's "Girlfriends' Guide to Divorce," checks out Nima and noshes on certified gluten-free snacks. (Photo by Jud Burkett/Invision for Toyota Mirai Music Lodge/AP Images)
Nima hit the slopes this week in Park City, Utah, making its Sundance Film Festival debut at the Mirai Music Lodge. Alongside other hot brands like Toyota Mirai, Members Only, Popchips and more, industry VIPs and up-and-comers alike enjoyed a gluten-free spread tested and certified GF by Nima and got a sneak peek of the device in action. We were excited to get Nima in front of even more people who need it!
Gluten-free snacks tested and certified gluten-free by Nima at Mirai Music Lodge at Sundance Film Festival 2016
Producers of "Carnage Park," Eric B. Fleischman and Sean Tab (right), visit Nima by 6SensorLabs at Sundance Film Festival Mirai Music Lodge 2016. (Photo by Jud Burkett/Invision for Toyota Mirai Music Lodge/AP Images)
While in Park City, we also took advantage of the many restaurants that offered gluten-free options and menus. Shireen and Heather ordered off a gluten-free menu for dinner after a long day at the film festival - Shireen ordered a gluten-free chicken Caesar salad, while Heather opted for a more substantial gluten-free BBQ ribs dish. When the food came, Heather started testing a piece of the ribs with Nima and was skeptical that it would come back gluten-free. Meanwhile, Shireen's gluten-free Caeser salad came with croutons on it, so she sent it back and asked for a new one.
After about two minutes, the test for the ribs came back gluten-free! Heather was shocked, and honestly, very excited knowing she would enjoy her meal that much more knowing they were in fact gluten-free.
Heather gets ready to dig into her gluten-free BBQ ribs.
Once Shireen got her crouton-free salad, she tested a piece of the chicken from the salad that had some dressing on it. Unfortunately, her salad failed a second time, as the chicken came back positive for gluten. Shireen frowned back at Nima, and ended up sharing Heather's gluten-free ribs. She gently informed the waiter that the salad was not gluten-free based on our test, and he kindly did not charge us for the salad since we outright ordered (and needed) a gluten-free meal.
Nima shows a frown after testing chicken from a "gluten-free" Caesar salad.
While it was disappointing that even their gluten-free menu wasn't safe from contamination, the restaurant and staff were willing to work with us and tried to accommodate our needs however possible. Overall, we were just relieved that Shireen wouldn't be sick for the rest of the festival from a contaminated Casesar salad!
Nima Awards
In other news, Nima has been named a finalist in the Edison Awards™! Since 1987, the Edison Awards™ have recognized and honored some of the most innovative new products, services and business leaders in the world. The Edison Awards™ is an annual competition honoring excellence in new product and service development, marketing, human-centered design and innovation. Stay tuned until April to see if we take home a trophy!
And now, for some other news items that were on our radar this week.
Food News
Amanda Peet chats with Bon Appetit about her complicated relationship with her gluten-free diet.
Aldi is upping their organic and gluten-free game (and taking on Whole Foods as a result).
Consumer food choices are changing, which includes a change in the definition of "health and wellness."
How do recalls work? How much do they cost and where does all that product go? Eater digs in.
Health Tech News
Under Armour's plans with HealthBox, to integrate more smart technology into their products.
Walgreens has halted the use of Theranos' Newark, Calif. lab after CMS deemed it unfit for patients.
Ingestible sensors are now a thing - to help ensure patients are taking their medication.